John Travis
Vice-President, Worldwide Brand Marketing, Lead Evangelist, Adobe
Based in San Francisco, John Travis has been at Adobe for thirteen years and is currently the Vice President of Brand Marketing. In this role, John is responsible for Adobe’s brand marketing worldwide including brand strategy and identity, campaign marketing, corporate sponsorships, and Adobe’s corporate social responsibility programs. He recently returned from a three-year assignment in London where he served as the Vice President of EMEA Marketing, responsible for branding and marketing across the region. Over the course of his tenure at Adobe, John has also been responsible for advertising, media, web marketing and corporate events. John serves as a lead evangelist of the Adobe brand, driving innovative strategies and programs with the objective of building customer loyalty, affinity, and demand for Adobe’s brand and its diverse portfolio of products and solutions.
Prior to Adobe, Travis spent seventeen years in marketing, the majority of those at Intel Corporation where he provided leadership in corporate brand strategy and identity, campaign strategy, co-marketing, and advertising. At Intel, Travis spearheaded a comprehensive corporate re-branding initiative in 2006. He was also responsible for developing a number of breakthrough global campaigns for the Intel Inside® and Pentium brands.
Travis holds a B.A. in Political Science from the University of California, Los Angeles. He also achieved a Certificat Pratique de la Langue Française from Université Paul Valery, Montpellier, France. John previously served on the board of the Association of National Advertisers (ANA), and currently serves on the board of the Ad Council.
